Thanks to Ford Canada I recently had the opportunity to sit down with an actual Ford scientist and learn about their #FarmToCar program. It was an amazing meal at the Calgary Zoo in which each course featured a food item that is also used in Ford vehicles to make them more sustainable. This is a big reason why Ford is the Number One Best Global brand.
This leading by example sets Ford apart from other big brands, and as "the little guy" I love that I can participate in making our world future ready. Its not just on my shoulders to recycle, consume less etc. Brands like Ford care too and are making the changes so that you can still get to work and school but with a smaller impact on our environment.
Take Agave for example. It is not just for Tequila (you might be disappointing to know) but the previously unusable parts of the plant are being reused to create plastics in Ford vehicles. Check out this partnership with Jose Cuervo
Or their partnership with Heinz to find ways to use all the tomato waste products. Because wouldn't we all rather see less in a landfill and more innovation in our vehicles?
It was a fabulous learning opportunity and a wonderful way to drive home how easy it is to use food in vehicles with #FarmToCar. What food do you think Ford should use next?